REID HEALTH NOW
REID Health, one of the region’s top healthcare facilities, approached SkyDeck Studio with the unique question: How do we advertise the launch of our new REID Health Now service? The service allows anyone with a smart device or computer to quickly be connected with a Doctor for a virtual appointment, allowing for diagnosis and treatment to begin without having to take time out of your busy schedule. Their goal was to educate, bring awareness and inspire 1,000 app downloads.
SkyDeck answered REID's call with a comprehensive campaign involving television and digital ads. Targeting people with busy lifestyles, SkyDeck was able to create ads that focused on the ease of use. We also created a long form instructional video to assist users in navigating through the app.
The campaign was a huge success, bringing in 5,920 downloads – far exceeding the client’s expectations and goals. As an extra bonus, the program was highlighted as a featured case study at the Healthcare Strategy and Market Development Conference.
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